August 11 2008.

Feridax will be hosting this year's preview shows at The Copthorne Hotel in Brierley Hill in the West Midlands on October the 21st and 22nd.

The show this year signifies a new direction for Feridax by hosting a single event with a defined programme of events and launches running throughout dedicated morning and afternoon sessions.

"We have decided to give the show this year a name - FeridaxMax - to signify a new ideology and vision behind the event. The new name for the show signifies the constantly developing view of ourselves as a business that meets and exceeds our customer's changing demands in the 21st century. Everything we do at these shows will be aimed at making it as easy as possible for our dealers to secure orders and deliveries on new ranges as well as offering the usual fantastic show-only offers on our complete range of motorcycle accessories - from helmets to hard parts - we have a bespoke business solution available for every dealer and one of the aims of the show is to reinforce this idea with all of our dealers," says Steve Clifford, Feridax
Sales Director.

The shows will feature a catwalk fashion show as one of the main events, showcasing the launch of the New Spada range for 2009 being a particular highlight.

"We will be launching a new range of Spada clothing this year, with the emphasis on the technical features of the clothing which will help us take Spada to the next level. This will be backed by a new marketing campaign featuring new look, high quality POS and POP to support our dealers in retailing this fantastic product range across a wider market," says Paul Ravenscroft, Feridax Purchasing Director.

FeridaxMax will include:
• Full 2009 range previews on the world's leading brands

• The first official industry viewings of the new Spada Range for 2009

• Buy one, get one free offers

• Unique one-off offers on leading brands - only available at the show

• A chance to visit the Feridax head offices and warehouse operation - and meet the staff

• Exclusive Show vouchers - only available to attendees giving fantastic offers running throughout 2009.

• And many more to be announced...

Dealers are urged to register as soon as possible to guarantee a place and be notified of unique show announcements and exclusive offer vouchers to be redeemed at the show.

For more information on FeridaxMax and to reserve your place, contact your local rep or email Andrea Morris at:  or call Feridax on: 01384 413841,

You can also download you registration form by clicking on this link: