February 10 2010.

In March 2010, Bridgestone will launch a brand new bike tyre, the Battlax BT-023. The tyre, which is designed for the replacement market, will strengthen Bridgestone's position in the sport-touring sector by replacing the BT-021 tyre.

The new tyre significantly upgrades the performance of its predecessor by offering improved mileage and better performance in the wet, as well as meeting the handling expectations of the most demanding riders through improved grip and steering control.

As well as providing a great crossover tyre for riders who enjoy both touring and sport riding the Battlax BT-023 will provide a wider choice of tyre for larger bikes.
Gary Hartshorne, motorcycle sales and technical expert at Bridgestone UK, commented:

"The Battlax BT-023 is an important launch for Bridgestone. Sport-touring is the largest market sector and with the BT-023 we have a product that can deliver full-spec performance at a high level. We expect strong sales, especially through our Biker's Club outlets across the UK."

The tyre provides superb wear life and wet cornering, thanks to the re-designed angle-groove pattern and Silica Rich Ex compound with "RC polymer" and is constructed with Bridgestone's proven Mono Spiral Belt (MSB) technology, which provides top-level grip, shock absorption and straight line stability at high speeds.

With a 3 Layer Compound (3LC) on the rear tyre, the shoulder compound gives a reassuring grip through corners, whilst the centre compound's wide contact area adds improved stability and smoothness when cruising.

As a result, the Battlax BT-023 provides a confident ride and a secure contact feel in all conditions.