August 28 2008.

Carole Nash, the UK's biggest motorcycle insurance specialist has signed a high profile four-year deal to become title sponsor of the UK's largest motorcycling event, the International Motorcycle and Scooter Show. The deal sees two of the biggest names in motorcycling come together to present what is set to be the most enthralling Bike Show ever staged. Taking place at the Birmingham NEC between the 28th November and 7th December, the Carole Nash International Motorcycle and Scooter Show will feature the largest collection of 2009 models under one roof along with a host of adrenalin fuelled interactive features.

The agreement between the Show and the UK's leading motorcycle insurance broker continues the pair's long-running relationship. Carole Nash has been a long-standing and committed supporter of the Show, having previously sponsored the Show's Classic, Club and Custom Bike features, as well as having been a major exhibitor for over eighteen years. It has also invested heavily in its own stands bringing some of the wildest and most beautiful bikes from across the globe for bikers to admire in Birmingham. As one of the biggest brands in motorcycling and an active member of the Motorcycle Industry Association since 1994, Carole Nash is a welcome sponsor for the UK's most important two-wheeled Show.

Tickets to the Show went on-sale in July, and with preparation well under way, the organisers will soon be announcing the full line-up of exhibitors and interactive features. This year's event is set to be one of the biggest in the biking calendar and with all the stars including BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, and Yamaha to name just a few - all unveiling their brand new 2009 models for the first time in the UK. It's the perfect day out for everyone from the bike-mad, to the casual two-wheeled enthusiast.

Finlay McAllan, Managing Director of MCI Exhibitions, said; "We're delighted to announce Carole Nash as title sponsor of the Show for the next four years. The organisation has always been a strong supporter of the Show and the sponsorship represents another welcome step forward in the partnership. The coming together of two of the biggest names in motorcycling can only be a good thing for the industry and we're looking forward to putting on the best Bike Show ever."

Simon Jackson, Carole Nash's Commercial Director, commented, "The NEC Show is a pivotal event for the motorcycle industry and a highlight of the year for many motorcyclists, so it's fantastic for us to be able to announce this partnership. This sponsorship provides another vitally important way for us to reinvest in promoting biking and to connect with bikers across the country. But it's not the beginning and the end of our involvement as we will continue to create excitement and interest on our own stands as our own contribution to the impressively strong content the Show always delivers."

He explained that this year would see not only the grand finale of Carole Nash's Britain's Got Biking Talent competition but also the creation of 'Carole Nash Construct'. This will involve the live creation of a custom built bike on the Carole Nash stand.