December 2nd, 2020.

Automotive charity, Ben, has received pledges worth around £0.5m following its recent rallying cry asking industry leaders for their urgent support, following a 50% increase in service demand against a £1m income shortfall.

So far, a number of companies across the industry including TrustFord, Arnold Clark, Auto Trader, Motorvise, Marshall Motor Group, CDK, MC Group Ltd, Hills Ford and Chorley Motor Group have answered Ben’s rallying cry and pledged their support. Companies are being creative with ideas such as donating this year’s Christmas party funds, ‘Charity of the month’ schemes and donations linked to survey responses or sales / profit. Automotive companies are pledging to do three things for Ben:

1. Be an advocate for Ben, ensuring the message of support is promoted widely within their business so everyone knows they are never alone

2. Encourage colleagues to support Ben through Payroll Giving, Ben’s Lucky Lotto and its fundraising products and events

3. Dig even deeper as a business to help address the £1m shortfall.

To show your support for Ben, email now via pledge@ben.org.uk or call 01344 298135.

The charity is also launching Do It 4 Ben, an exciting new way for anyone in the industry to get involved and help ensure no-one in automotive has to face life’s toughest challenges alone. As part of Do It 4 Ben, the charity will launch a fun new virtual challenge event in January 2021 that everyone in the industry can get involved in. So watch this space for more news!

To Do It 4 Ben - including Ben’s New Lucky Lotto -  visit www.ben.org.uk/support-us
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