July 1st, 2022.



The government has announced a campaign encouraging businesses to cut their prices with no additional support to make up the lost income.

Cost of living tsar, David Buttress, has proposed the advert campaign but a government source said there will be no extra subsidies for businesses to cut prices. Instead, taxpayer money will be going on a marketing campaign.

The campaign messaging will be around recognising businesses which are helping during the cost of living crisis, encouraging other firms to do the same.

Businesses are being urged to join the campaign and cut their prices in exchange for adding the campaign name and logo to their branding. This could give businesses “kudos”, according to a government source. The campaign is intended to launch early next month.


For the full story as smallbusiness.co.uk CLICK HERE.