June 3rd, 2020.


As previously outlined here at Motorcycle Trader, the Motorcycle Industry Association (MCIA) has rallied the troops and brought together all corners of the powered-two-wheeler (PTW) sector to work together for the benefit of the motorcycle and scooter industry.

Key personnel from manufacturers, distributors, aftermarket wholesalers, motorcycle dealer representatives, insurance companies, consumer/trade media, training and dealer associations and MCIA staff have pooled their resources to create a hard-hitting campaign aimed at placing the benefits of riding a PTW stage centre, as a real alternative to crowded, and Covid-19 unsafe, public transport.

#UnlockyourFreedom is a hefty digital, social media and Bauer radio campaign that gets underway today, the 3rd of June, with press releases distributed to both specialist and non-specialist media.

It’s been well documented that the government advises considering other forms of transport before using public transport, however, the ‘to us’ obvious choice of PTWs has been completely overlooked in such official guidance. Hence, the cross-industry initiative.

All the advantages of taking to powered two wheels, and the associated cost/fun benefits can be found at www.unlockyourfreedom.co.uk with easy-to-understand information about the PTW licensing process, training, appropriate clothing, and an outline of how riding a PTW is the best way for commuters/distance travellers to stay safe and isolated.

Commenting on the campaign, MCIA CEO, Tony Campbell, said; “Powered Two Wheelers are the perfect solution to the current Government advice of avoiding public transport. We are looking to every biker, industry connection and two-wheeled advocate to get behind the campaign to open up powered two wheelers to the masses and highlight the very real benefits of travelling on two-wheels.”

For more information on #UnlockYourFreedom and how you can encourage others to get on two-wheels, visit www.unlockyourfreedom.co.uk