May 15th, 2020.

The Motorcycle Industry Association (MCIA) today launched a cross-industry initiative that saw personnel from key sectors of the motorcycle industry gather together to pool their thoughts and resources via an online meeting.

The meeting, chaired by the MCIA’s CEO Tony Campbell, welcomed representatives from machine manufacturers and importers, clothing and accessory distributors, motorcycle dealers, insurance companies, consumer/trade media, training and dealer associations and MCIA staff.

The focus of the group is to pool its collective talents and quickly work at kickstarting the industry by promoting motorcycling and scooter riding as a real alternative to public transport. Putting aside any brand self-interest, the remit for the group is to work on getting the message out that riding a powered-two-wheeler is a viable transport solution to get people moving through the Coronavirus crisis and beyond.

Campbell was at pains to point out that time is of the essence and to have an impact, the working party, led by the MCIA, needs to strike now. “Our government lobbying has been relentless over the past year or so and we are being heard. However, now, more than ever, we have the opportunity to get the powered-two-wheeler message out to a wider audience and help the trade recover as the country starts to move again.”

Developments will be reported in the trade press and via the MCIA membership.

For more information on the MCIA and to find out how to become a member, visit

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