May 18th, 2022.



Whites Powersports was appointed as Oxford’s exclusive distributor for New Zealand in 2014, immediately increasing sales and market penetration and showing impressive and consistent growth over the next eight years to establish ranges of Oxford accessories, locks, luggage and apparel in as many stores as possible.

Particularly impressive was Whites’ growth of 47% in 2021, as it took full advantage of Oxford’s optional factory-direct delivery system. Reducing input costs in this way enabled maximum investment in go-to-market activities and a full order book for 2022 signals further significant expansion.

In 2019 Whites began distributing Oxford through its Australian arm, replicating the tried-and-tested formula from NZ. Within two years, Whites had overtaken the incumbent (non-exclusive) distributor and set new sales records for the territory.

In 2022, Whites has expanded again to take every single range from Oxford’s offering. Now Oxford’s Export Director Chris Shearer has shaken hands on an exclusive distribution agreement with Whites’ CEO Kyne Larkin.

Chris Shearer: “Though we sell Oxford worldwide, there is an obvious affinity between a UK-based brand and Australasia. We are grateful that the team at Whites has embraced everything that we stand for as a brand and taken on board all the tools we offer as a solutions provider for motorcycle retailers.”