July 2nd, 2020.

Super Soco, a leading electric motorcycle brand in the UK, has appointed Darren Soothill to the new role of National Sales Manager to support the company’s 56-strong dealer network.

The appointment comes just weeks after Super Soco made National news by offering a special scheme for key workers. The brand now has five affordable models in its range, with an all-new larger machine scheduled to hit the market soon.

Soothill, from Lancashire, who previously worked for CCM, has roots in both two and four wheels, and has raced competitively at high-profile events such as the Isle of Man TT.

Darren Soothill explained his move; “I’m really excited by the opportunity to join Super Soco at this crucial time for electric motorcycles.

“It feels like the UK is ready for a change and Super Soco are clearly in a strong position with a good range of machines backed up by technical and marketing support, so I’m looking to add my own knowledge, to make sure we capitalize on this moment.”

Andy Fenwick, Super Soco UK, added; “We’ve had a really strong 2020, even with the fairly obvious challenges thrown at us all and we’re ready to make the next step in our journey as a serious player in the motorcycle industry.

“We have a good model line-up and keen dealer network but need to give those dealers more focus. Darren is the man to do that as he brings an enthusiastic approach to dealer and customer support. We are confident he is going to take us to the next level as we look to increase our sales reach whilst improving the professionalism of our customer experience.”

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