August 24th, 2020.


Jim Cockburn, who has personally invested in over 30 businesses, shares his advice on the best ways to attract investors to your business

Whether you’re starting up a business or trying to take your existing one to the next level, getting the buy-in from the right investor can be game changing. All of us want to attract investors. But finding one in the first place can have its challenges.

#1 – Demonstrate your long-term commitment
For someone to take the step to invest in your business, you first need to demonstrate your commitment and passion for its future. As well as showing your desire to be there for the long run, you need to prove that you’ve made sacrifices and are willing to make further sacrifices if you want to attract investors. That means seeing it as much more than just a job. Investors want to see that your business is a way of life and that its success means something to you from both an emotional and commercial point of view.

#2 – Don’t take your own money off the table
One way to really show your commitment is by leaving your own money in the business. The quickest way to turn off a potential investor is to say that you want to take money out of the business for personal use if they invest. In fact, I.....


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