June 19th, 2026.



Bickers Powersports has confirmed its return to ABR Festival 2026, taking place from the 26th to the 28th of June at Ragley Hall, Warwickshire, marking its second consecutive year at the UK’s leading adventure motorcycling event.

Building on a successful debut in 2025, Bickers will once again represent Maxxis Tyres and CST Tyres, while significantly strengthening its presence this year with the addition of Motorex, the globally respected manufacturer of high-performance lubricants and maintenance products.

The expanded brand line-up reflects Bickers Powersports’ continued commitment to supporting its dealer network with a comprehensive and competitive product offering tailored to the growing adventure and touring segment.

ABR Festival provides a key platform for engaging directly with a highly targeted and influential audience of adventure riders. Over the course of the three-day event, the Bickers team will showcase a curated range of products across all three brands, highlighting performance, durability, and suitability across diverse riding conditions.

The Bickers Powersports stand will feature:

Maxxis Tyres – proven performance across adventure, dual sport, and off-road applications

CST Tyres – reliable, value-driven solutions for a wide range of riders

Motorex – premium oils, lubricants, and bike care solutions with OEM and racing pedigree

In addition to product displays, Bickers will be engaging attendees through live product discussions, expert advice, and promotional activities designed to drive brand awareness and end-user demand.

This increased visibility at a high-profile consumer event reinforces Bickers’ strategy of supporting its retail partners by generating pull-through demand and strengthening brand recognition at point of sale.

Commenting on the announcement, Rob Sheldon, Bickers Powersports National Sales Manager, said: “ABR Festival continues to be a key event for connecting with the adventure riding community. Returning with Maxxis and CST, and introducing Motorex this year, allows us to present a broader, more compelling offer that directly supports our dealers and the riders they serve.”

Dealers and industry partners attending ABR Festival are encouraged to visit the stand to meet the team and discuss opportunities across the expanding Bickers portfolio.


www.bickers-online.co.uk